As the holiday season approaches, we find ourselves not only gearing up for Christmas but also setting the stage for the upcoming 2024 booking season on Booking.com. This is a crucial time for us to not only celebrate the festivities but also to ensure that our accommodations are poised for success in the coming year.
One essential aspect that demands your attention is the evaluation and update of your long-term availability. Neglecting this key factor could mean missing out on valuable bookings, and we’re here to shed light on why incorporating long-term availability is a strategic move for your property.
1. Early Bird Bookers: Seize the Opportunity
By adding long-term availability, you position yourself to attract early bird bookers—those savvy travelers who plan their trips well in advance. Booking.com allows potential guests to search up to 16 months ahead, giving your property greater visibility to those diligently organizing their future travels.
2. Stay Ahead of the Competition
Not every property owner keeps their long-term availability up-to-date, but doing so provides you with a distinct advantage over your competitors. In a dynamic market, being ahead of the curve can make the difference between securing a booking and losing a potential guest to a more prepared competitor.
3. Worldwide Marketing Exposure
Booking.com, with its extensive reach, serves as a powerful marketing ally for your property. By maintaining updated long-term availability, you enhance your chances of being promoted on search engines and various online channels. The more availability you provide, the wider your exposure becomes, reaching a global audience of potential guests.
Your Action Item: Check and Update Availability
To ensure that your accommodations receive the visibility they deserve on Booking.com, we kindly request you to check and update your long-term availability in your systems. This simple step will not only make your property more appealing to early planners but will also place you ahead in the competitive landscape, maximizing your exposure to potential guests.
As we enter this festive season and look forward to a successful 2024, let’s take proactive measures to optimize our presence on Booking.com. Your attention to long-term availability will not only benefit your property but will also contribute to the overall success of our partnership.