Help attract frequent travellers with Expedia Group Members Only Deals

Expedia Group member travellers tend to spend more—and book more often—than non-members. You can target these high-value guests by using Members Only Deals. Members Only Deals target and convert a set of Expedia Group travellers proven to spend and book more.

Recent Expedia Group research tells us that discounts are a compelling motivator for travellers looking to book in 2023.

• Low pricing is the #1 consideration that customers value most when booking travel.* 
• 52% of consumers value special discounted pricing more than any other benefit from travel loyalty programmes.* 
• Consumers named discounted rates as the most appealing type of offer when they book travel.*

However, this doesn’t necessarily mean that consumers are hunting for the cheapest rate. Many people may feel comfortable increasing their overall budget for travel—but they want to get their money’s worth. So, while travellers are searching for discounts and add-ons, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Members Only Deals are a great strategy to target your offer to the best possible audience and improve your visibility in search.

Target high-value travellers

Expedia Group loyalty programme members, on average, book 2.5x more frequently than non-members. They also spend more on travel. In fact, Expedia Group Gold members spend 22% more than non-members.**

Stand out in search results

When you set a Members Only Deal, your property receives special badging that helps it stand out among competitors on Expedia Group sites. By adding Members Only Deals, you will also benefit from sort order uplift, increased merchandising and appear in filtered traveller searches.  

Capitalise on the momentum

On average, properties with a Member Only Deal offer at 20% or more see 25% higher gross booking value than their comp set with an offer at 10%.**

Ready to get started? 

Head to Expedia Group Partner Central now to load a Member Only Deal targeting Blue-, Silver- and/or Gold-tier travellers to maximise your revenue.  You’ll stand out in search with new special badging by tier offer and sort order uplift on Expedia Group sites! 

Don’t forget to make sure that all your room types and rate plans on Expedia Group are correctly mapped on NextPax Core.

*Source: Expedia Group, 2023 Traveller Value Index  

**Source: Expedia Group internal data, 2023