JTB Business Travel
About JTB Business Travel
Founded in 1912 in Japan, JTB Business Travel is built on more than a century of trust, professionalism, and expertise. Today, JTB is the largest travel company in Japan and among the largest globally, providing travel management solutions for corporate, leisure, group, and meeting & incentive clients across both B2B and B2C segments. With $13 billion in annual sales, JTB is a powerhouse in global travel management.
Key Highlights
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$13 billion in annual sales
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220 offices across 88 cities in 36 countries
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10,000 hotels in the JTB programme
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Business mix: 90% corporate, 10% leisure
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Extensive global network and deep expertise in Asia-Pacific markets
Programme Scope
The JTB Business Travel Hotel Programme provides hotels with access to JTB’s large global client base, with distribution exclusively via GDS. The programme emphasizes corporate travel (90% of bookings), while also supporting leisure and group demand.
Why Join?
By joining the JTB Business Travel Hotel Programme, hotels gain visibility with one of the most respected and long-standing travel companies in the world. With a global client base, trusted brand recognition, and targeted marketing options — including events, electronic campaigns, and client/agency webinars — JTB offers hotels both reach and reputation in one of the industry’s most established networks.
