Direct Travel

About Direct Travel

Direct Travel is one of North America’s top travel management companies, delivering extraordinary service and innovative solutions to clients for over 40 years. With a strong focus on the SME market, Direct Travel supports organizations with customized travel management programmes that drive value and enhance the traveler experience. In 2023, Direct Travel generated over 5 million room nights and more than $9 billion USD in sales.

Key Highlights

  • 5+ million room nights and $9 billion+ in sales (2023)

  • Presence in 75 countries with 175+ locations and 3,500+ employees

  • Includes the ATPI agency network

  • Business mix: 75% corporate / 15% leisure / 10% group

  • Key client verticals: Business Services, Manufacturing, Software, Education

  • Niche verticals: Energy, Marine, Sports, Meetings & Events, Incentive Travel Management

Programme Scope

The Direct Travel Hotel Programme provides hotels with visibility across a global client base, with strong demand from SME accounts. With a balanced mix of corporate, leisure, and group travel, the programme drives both volume and high-value discretionary bookings.


Why Join?

By joining the Direct Travel Hotel Programme, hotels gain access to one of the industry’s most respected SME-focused travel management companies. With strong representation across 75 countries, diverse client verticals, and a proven record of generating billions in hotel sales, the programme delivers global exposure, incremental revenue, and meaningful marketing opportunities.