Direct Travel
About Direct Travel
Direct Travel is one of North America’s top travel management companies, delivering extraordinary service and innovative solutions to clients for over 40 years. With a strong focus on the SME market, Direct Travel supports organizations with customized travel management programmes that drive value and enhance the traveler experience. In 2023, Direct Travel generated over 5 million room nights and more than $9 billion USD in sales.
Key Highlights
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5+ million room nights and $9 billion+ in sales (2023)
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Presence in 75 countries with 175+ locations and 3,500+ employees
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Includes the ATPI agency network
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Business mix: 75% corporate / 15% leisure / 10% group
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Key client verticals: Business Services, Manufacturing, Software, Education
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Niche verticals: Energy, Marine, Sports, Meetings & Events, Incentive Travel Management
Programme Scope
The Direct Travel Hotel Programme provides hotels with visibility across a global client base, with strong demand from SME accounts. With a balanced mix of corporate, leisure, and group travel, the programme drives both volume and high-value discretionary bookings.
Why Join?
By joining the Direct Travel Hotel Programme, hotels gain access to one of the industry’s most respected SME-focused travel management companies. With strong representation across 75 countries, diverse client verticals, and a proven record of generating billions in hotel sales, the programme delivers global exposure, incremental revenue, and meaningful marketing opportunities.






