How and Why to Use Airbnb’s New Listing Promotion – A Guide for NextPax Partners

Are you onboarding a new property to Airbnb via the NextPax channel manager? Whether you’re a professional property manager or an individual host expanding your portfolio, you may come across Airbnb’s New Listing Promotion — a 20% discount incentive for new listings. While offering a discount on a brand-new property might feel like a loss upfront, Airbnb has good reasons for recommending it.

In this article, we’ll break down how this promotional tool works and why it can be an effective strategy to boost early bookings — and guest reviews — for new listings.

What Is Airbnb’s New Listing Promotion?

Airbnb’s New Listing Promotion gives a 20% discount to guests booking one of your first three reservations, as long as those bookings are made within 30 days of the listing going live. After the third booking — or when 30 days pass, whichever comes first — the promotion ends automatically. You won’t be able to modify the discount percentage or the time frame, but you can set up other promotions later if you choose.

Why Consider Using It?

Guest trust is key. Listings without reviews tend to perform significantly worse in search results and bookings. Even if your property is beautifully furnished and well-located, potential guests often skip over it in favor of listings with a proven track record.

Airbnb’s goal is to help new listings get traction quickly. By offering a 20% discount upfront, you improve your chances of securing your first three bookings — and the all-important first three reviews. This is critical because Airbnb only shows a star rating once a listing has received three or more reviews.

In fact, according to Airbnb, hosts who activated the New Listing Promotion got their first booking 30% faster than those who did not.

How to Activate the Promotion via NextPax

1. Log into NextPax Core
2. Navigate towards Promotions and select Airbnb
3. Activate the “New Listing Promotion”
4. Save changes — and you’re all set!

Working with the NextPax Supply API instead?

You can create the new listing promotion for Airbnb via our Promotions API

https://developer.nextpax.app/portal/sa-papi/swagger

Final Thoughts for NextPax Partners

For new Airbnb listings, visibility and trust are essential — and this promotion helps build both quickly. While the 20% discount may reduce your profit slightly on the first few bookings, the long-term benefit of appearing in more searches and gathering early reviews usually outweighs the short-term loss.

If you’re managing listings via NextPax and want to increase early conversion on Airbnb, consider using the New Listing Promotion to kickstart performance. Want help setting it up? Our support team is here to assist.