AUSTIN & AMSTERDAM— NextPax, a global leader in channel management technology, today announced the launch of Vrbo Promotions, a new integration that enables property managers and hosts to activate Vrbo’s full suite of promotional tools directly through the NextPax platform.
This development marks a major step forward for vacation rental partners, giving them more control over pricing strategies and better ways to stand out in an increasingly competitive market. With Vrbo Promotions, partners can now tailor discounts and offers to reach specific traveler segments across Vrbo and its international family of brands, including Abritel®, FeWo-Direkt®, Stayz®, and Bookabach®, as well as eligible vacation rentals on Expedia®.
Travelers are highly price-sensitive when choosing a vacation rental. Expedia Group’s 2025 Traveler Value Index shows that price ranks as the number-one booking factor, and nearly one in four hosts view competitive pricing as their most important differentiator. Vrbo Promotions allow partners to respond directly to this demand—enhancing visibility, reducing booking risk, and keeping calendars full.
Through NextPax, property managers can now configure a wide variety of promotions, including:
Early Booking Promotions – Encourage guests to book 60 days or more in advance, capturing longer stays and higher-value reservations.
Last Minute Promotions – Fill empty nights quickly by targeting guests who book within 0–30 days of check-in.
Member-Only Deals – Exclusive offers for 168 million Expedia Group One Key loyalty members, who are among the most reliable and high-value travelers. These guests typically book earlier, stay longer, and spend more. By offering Member-Only pricing, partners gain access to a global pool of loyal travelers, while benefiting from special “Member Price” badging and merchandising across Vrbo and Expedia Group sites.
Mobile Promotions – Capture demand from travelers browsing and booking on mobile, one of the fastest-growing segments for Vrbo.
New Listing Promotion – Kickstart performance for properties in their first 90 days, helping new listings gain visibility and early traction.
All types are searchable via dedicated filters on Vrbo’s website and app, making them easy for travelers to discover.
Vrbo Promotions allow NextPax partners to:
Compete more effectively by offering tailored pricing strategies
Increase exposure through enhanced badging, search ranking, and marketing placement
Reach loyal, high-spending traveler segments such as One Key members and mobile users
Optimize revenue by balancing occupancy and ADR with precision
“Vrbo Promotions give our partners exactly what they need in today’s vacation rental marketplace: the ability to flex pricing strategies in real time while targeting the right traveler segments. By offering access to tools like Member-Only Deals, our property managers can reach Expedia Group’s 168 million loyalty members, increase booking opportunities, and build long-term guest relationships.”
— Lennart Kok, VP of Distribution & Marketing, NextPax
“Promotions are central to how vacation rental partners can stand out on Vrbo. By integrating these capabilities through NextPax, we are giving property managers a powerful way to boost visibility, capture demand from high-value travellers, and ultimately drive more bookings.”
— Gavin Gray, Director Vrbo Connectivity Account Management, Vrbo
👉 With the launch of Vrbo Promotions on NextPax, property managers and hosts gain access to an advanced set of tools to increase reservations, strengthen competitiveness, and deliver greater value to their guests.
NextPax partners can set up Vrbo Promotions in two ways:
Once promotions are live, Vrbo applies badging, filters, and improved sort order to increase visibility across its website and app, and promotions are also featured in Vrbo’s marketing campaigns.