World Rainbow Hotels
About World Rainbow Hotels
World Rainbow Hotels (WRH) is the leading global hotel consortia dedicated to the LGBT+ market, connecting inclusive hotels with one of the most influential and loyal travel segments worldwide. With a network of 24,000 affiliated agencies, WRH bridges the gap between LGBT+ travelers and hotels that celebrate diversity and inclusion.
Key Highlights
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24,000 affiliated agencies worldwide
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1,200+ hotels in the programme
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Strong source markets: North America and Europe
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Business mix: primarily leisure travel
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Specialized focus on LGBT+ and lifestyle leisure agencies
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Destination production history available on request
Programme Scope
The World Rainbow Hotels Programme provides participating properties with visibility across GDS and online platforms, ensuring easy access for travel counselors and leisure agencies booking LGBT+ clients. The programme emphasizes inclusive travel, positioning hotels as trusted partners within this high-value niche.
Why Join?
By joining the World Rainbow Hotels Programme, hotels gain access to a powerful leisure-focused network and a loyal community of LGBT+ travelers. With targeted marketing, preferred visibility, and strong distribution, WRH helps hotels attract incremental bookings while strengthening their reputation as inclusive, welcoming destinations.
