Hickory Global Partners
About Hickory Global Partners
Hickory Global Partners (HICKORY) is a leading membership organization in the travel industry, driving profitability and measurable results for its partners through added value, business intelligence, innovation, and access to emerging travel technologies. With a network of 1,900+ agencies, Corporate Travel Departments (CTDs), and independent travel professionals across 1,600 locations in 33 countries, Hickory connects hotels to a broad client base spanning global corporations to local businesses.
Key Highlights
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$2.9 billion+ USD in annual hotel spend
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Network of 1,900 agencies and CTDs in 33 countries
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Presence in 1,600 locations globally
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Programme scope: 38,000+ hotels
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Business mix: 75% corporate / 25% leisure
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Client base includes Fortune 500 companies and local SMEs
Programme Scope
The Hickory Hotel Programme provides hotels with wide-reaching distribution through GDS and online directories, ensuring visibility to both global corporate clients and independent agencies. With strong representation in corporate travel, the programme delivers a high-value mix of managed and discretionary bookings.
Why Join?
By joining the Hickory Hotel Programme, hotels gain exposure to a global network of agencies, CTDs, and corporate travel buyers, with a strong emphasis on high-value corporate demand. With impactful marketing options and a proven track record of generating billions in hotel spend, Hickory provides hotels with the tools and visibility to drive incremental revenue and market share.
