The Advantage Global Network
About The Advantage Global Network
The Advantage Global Network is one of the fastest-growing global travel consortia, connecting hotels with a powerful base of small and medium enterprise (SME) clients worldwide. With representation in over 150 countries and a community of 9,700 agents, The Advantage Global Network is the programme of choice for hotels seeking to capture incremental corporate and leisure bookings across key global markets.
Key Highlights
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8.1 million room nights booked annually
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$1.28 billion in hotel sales
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9,700 agents across 150+ countries
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Programme scope: 25,000+ hotels
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Regional bookings: 50% Europe, 25% North & South America, 19% APAC, 6% MEA
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Business mix: 80% corporate / 20% leisure
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Key focus: SME accounts with high levels of discretionary spend
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Partner networks include: Uniglobe EMEA, selected HBAA agencies, and Travel Counsellors
Programme Scope
The Advantage Global Network Hotel Programme delivers visibility and incremental revenue through a combination of GDS distribution and online directory listings. With over 80% of SME hotel business considered unmanaged and discretionary, the programme provides a dynamic and interactive platform for hotels to grow their share in this high-potential segment.
Why Join?
By joining the Advantage Global Network Hotel Programme, hotels gain access to one of the most influential SME-focused travel networks worldwide. With strong representation in Europe and expanding reach across the Americas, APAC, and MEA, the programme delivers global coverage, discretionary bookings, and targeted marketing opportunities to help hotels maximize performance.
