Vrbo, Where families travel better together

Choose the best Channel Manager for Vrbo to easily list your accommodations

With over 2 million bookable vacation rentals, Vrbo connects homeowners with families and vacationers looking for something more than a hotel for their trip. The Vrbo community offers families an array of rental property types such as condos, cabins, lake rentals, beach houses, and more. Vrbo’s mission is to find every family the space they need to relax, reconnect, and enjoy precious time away together. Listing with Vrbo, also means automatic distribution towards their other brands, Abritel.fr, FeWo-direkt.de, Bookabach.co.nz and Stayz.com.au

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Vrbo Homeaway Channel Manager

Why choose NextPax as a channel manager to list your accommodations on Vrbo?

Awarded

For years we have been a strategic and preferred channel manager for Vrbo. They have awarded us for our state of the art connectivity being their Preferred Partner globally for accommodation companies looking to connect via channel management solutions. We are very proud on the long-lasting relationship we have with the Vrbo team.

Content Management

NextPax Travel Technology is offering full content management on the connection towards Vrbo. Your pictures, descriptions, amenities and any related section related to Vrbo’s content requirements can be shared from our system.

Onboarding Solution

Once you have your Vrbo Advertiser ID, we can fully build your accommodations on Vrbo. Did you know we can build 40.000 accommodations and have those hosted on Vrbo within 5 minutes?

Upload your Reviews

With Vrbo, you have the opportunity to provide reviews that you have sourced yourself – either from your own brand.com website or offline. You can upload these reviews via us towards all websites of the Vrbo family.

Diverse Pricing Solutions

Through NextPax you are able to set a diverse range of pricing solutions for Vrbo. We do operate on a Length of Stay model with Vrbo, which enables you to set prices for any length of stay, any stay date and for each occupancy. Also we can let Vrbo know which taxes or additional fees are payable on location of the property. Also you can rent your accommodation towards long-stay guests, who stay up to 90 days in your accommodation.

Custom Cancellation Policy

NextPax Travel Technology has the opportunity to provide your custom cancellation and prepayment policy towards Vrbo. This is a huge advantage in our Vrbo connection, and a competitive advantage for them overall – as they allow accommodation partners to distribute under their own policies towards the Vrbo audience.

Characteristics of NextPax’s connection with Vrbo

  • Trustworthy and reliable connection since 2012, realtime distribution of rates & availability
  • Acces priority support from the Vrbo team, through commercial excellence teams and onboarding teams made available by them
  • The ability to synchronize your advertiser ID with us in just a few clicks
  • Very quick integration. Easy channel to work with and easy to onboard on via NextPax
  • Integrated Reviews en Messaging Solution
  • Open to any type of inventory, from hotels to lodging, resorts to villas and anything in between
  • Very diverse pricing solutions available, including Length of Stay pricing, multiple policy options and long-stay rates available
  • Ability to provide on-site additional costs, such as local tourist tax or other costs payable at location
  • Rank higher on Vrbo, because of NextPax’s compatibility with Vrbo’s Price Consistency program

Key Features of Vrbo

Category OTA
Geographic focus Global
Segment focus Hotels, Vacation Rentals, Holiday parks / resorts and alternative accommodations
Pricing model Commission based
Commission 15% (Host Only Fee)
Content Management Full: Pictures, Amenities, Descriptions, Geographical Details, Property Details, Vrbo Specific Details
Reservation Management Bookings, Cancellations, Modifications, Booking Status Retrieval, Report Offline, Bookings, Cancellation by owner
Pricing & Availability Length of Stay Pricing, Long Stay Pricing (>90 nights), Availability up to 465 days
Extra Features Upload your own Reviews, Upload your own cancellation and prepayment policy
Onboarding time Few minutes
Who is the merchant of record? Accommodation Owner
Payment Solutions to capture guest payments Traveller Credit Cards, Vrbo Virtual Cards (new), Payment Link

8 reasons why you want to add Vrbo to your channel portfolio

01

Vrbo is a brand that’s top of mind for families and groups of friends searching for the perfect place to stay on their next vacation. The Vrbo family of websites are the go-to option to book vacation homes, cabins, cottages, and condos.They have 15,9 million worldwide unique visitors and about 257 million page views every month

02

Vrbo is the acronym for Vacation rentals by owners, and this is fetched through the entire experience. You, as a vacation rental owner, can use your own policies to advertise on Vrbo and you can upload your own sourced reviews. Also unlike other channels, they allow you to upload and use your own property descriptions

03

With Vrbo being part of the Expedia Group, there are a lot of resources made available to improve the product, demand generation and services offered to vacation rental owners every day. Did you know that more than 1,000 people at Vrbo are working every day to improve the partner experience and to deliver your next guests?

04

Vrbo is bringing exceptional travellers to your doorstep. On average families who book on Vrbo: Spend 5 times more than other travellers, Stay 3 times longer than other travelers and give rave reviews, you as a property manager can on average earn a 4.9 out of 5 stars

05

Accommodation partners that list on Vrbo get access to extensive global Vrbo data to give market-level insights based on property, pricing, location data and more. You can then use this data to make smart decisions that drive your visibility, bookings and revenue

06

When you list on Vrbo, your property is automatically distributed across all global Vrbo sites, such as: Abritel.fr, FeWo-direkt.de, Bookabach.co.nz and Stayz.com.au

07

Vrbo offers state of the art sales, account management and onboarding support. Aside from that you can benefit from tier-1 and tier-2 support teams if anything unexpected happens

08

Vrbo offers a simplistic but flexible set of cancellation policies for hosts to select. There are 6 policies to select, from No Refund, Strict towards, Firm,  Moderate and Relaxed. Did you know that hosts with Moderate or Relaxed policies can end up with a booking and stay increase of more than 20%? And on top of that they offer a custom option as well, for you to distribute your unique cancellation and prepayment policy

All about the Vrbo connection via NextPax

How do I get better placement in Vrbo’s search results and stay competitive?

Owners and managers who meet or exceed Vrbo’s Marketplace Standards often place higher in search results. Therefore, we recommend improving your property’s performance by focusing on the following key metrics: 

  • Cancellation rate – Avoid initiating cancellations whenever possible as this may negatively impact your cancellation rate. Travelers can initiate a cancellation request from their traveler account, which will not impact your cancellation rate. 
  • Bookings – Accepting most booking requests boosts traveler confidence in your property and our platform.
  • Acceptance rate – Travelers feel frustrated when they find out a property is unavailable after they’ve requested a booking. Accepting most booking requests increases traveler confidence in your property and can improve your acceptance rate.
  • Reviews – Encourage travelers to submit feedback after their stay at your property. When you accept online bookings, travelers will automatically receive review requests after their stay is complete.

When and how does Vrbo charge commission?

Vrbo bills commission monthly. In the first week of the month, you’ll receive an invoice for all stays completed the prior month. In addition, you have access to a monthly statement of all bookings and invoices completed in the previous month. You can access it in your Vrbo dashboard

How Is Vrbo offering support?

On help.vrbo.com you can find all available information to help you as an accommodation partner to find your way around in the Vrbo community. Also, their YouTube channel contains all how-to video’s specifically catering accommodation services and 24/7 support is available in your language

How can I become a Vrbo Premier Host?

In order to become a Vrbo Premier Host, your account and accommodations need to meet the following requirements:

  • You need to have a 4.3 or higher average review rating (out of a 5 point system).
  • Maintain a 90% or higher booking acceptance rate.
  • Maintain a low owner initiated cancellation rate, less than 5%
  • Have 3 or more guest reviews.
  • Five bookings or 60 booked nights.

Vrbo has a Premier Host scorecard available under Performance in your Vrbo dashboard, where you can track your progress toward achieving Premier Host status. Vrbo quarterly assesses all applications and gives the Premier Host status if all requirements are met. Benefits are: Premier Host Badge, included in Premier Host filter, access to their Boost Program (improves search position) and priority support with 24/7 access

Does Vrbo also offer long-term stays?

Yes! Vrbo is now able to offer 90-day stays

Frequently Asked Questions

Simply enroll with Vrbo via this link and select NextPax as your software partner, we will then be notified and push all of your accommodations available in the NextPax Core Channel Management System instantly towards Vrbo. After a test-booking you should then be good to go! https://www.vrbo.com/p/onboard

Our NextPax channel management software allows you to build, manage and control an unlimited amount of accommodations at the same time from our system. We sync all the details of your accommodations over our connection with Vrbo. No more manual work to be done!

Once your reservation is cancelled in your pms, NextPax automatically picks up on this and delivers a cancellation message towards Vrbo. However, you may want to advise the guest to cancel their reservation in their Vrbo account, as then the cancellation will not count towards your cancellation rate for the Premier Host program. Did you know your guest can easily do this from their Vrbo account?

Making it easier

‘Property managers who work with Preferred Partners such as NextPax have shown great success on Vrbo sites’

`thanks to their seamless integration and access to world-class tools`

HENRIKE HERR

Senior Lead, Channel Operations at VRBO

Expedia Channel Manager

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