Channel manager enables direct bookings from Google onto the property managers’ own website
Almere – Channel manager NextPax releases a direct booking technology for property managers working with Google to list vacation rentals on Google Hotel Search. This technology puts property managers in control, as every visitor is directed to their own brand’s website, instead of to a third party website or iFrame.
Being an early tech provider selected to co-develop with Google, NextPax is very pleased to introduce its solution to the vacation rental market. ‘Our aim is to put the supplier’s website first by sending traffic directly. By doing this we avoid intermediate solutions like external landing pages,’ says Erik Engel, CEO of NextPax.
The added advantage is that property managers start strengthening their own brands in Google, as their participation in this program with NextPax facilitates direct bookings on their own websites. Erik Engel explains, ‘NextPax has always highly valued the property manager’s own brand, so putting them in control of all guest communication and their own bookings is key in our development strategy.’
Some of the largest European property managers like Cottages, Hoseasons and NOVASOL A/S are among the first companies that went live with their inventory on Google’s vacation rental listings and are directly bookable on their own websites. Opening the connection to Google as a channel for vacation rentals via the NextPax platform exposes their brands to millions of travelers worldwide. The connectivity NextPax provides fully synchronizes updates in content, rates, availability and inventory.